Joe Skilz

Our team sat in a conference room during the Coronavirus shutdown and decided we needed to spend our time wisely.  The burning question was, “how do we take advantage of this downtime to get better as a brewery?”.  There were many ideas and suggestions thrown out that day, but one thing we did was develop a plan to be better when we came out of the pandemic than when we went into it. So, what direction should we move?

Nothing really stood out to us.  We floundered for a month or so with different ideas and suggestions.  One Sunday afternoon, I decided to look at muralists, local artists in the state, that used colorful and fun art on the walls of buildings.  I wondered if that energy could be re-created in some way on a craft beer can. 
Joe was based in DFW although he did work across the state and even into Oklahoma.  He used bright colors and unique designs.  We met with him and his girlfriend, Gina, to discuss the project further.  Gina and Joe are a team and work on projects together.  Joe and Gina agreed to help us accomplish something unique – art on cans.  Our artist would have a new kind of CANvas.